Mobiles set for a multimedia makeover
Posted by: admin : Category: Multimedia
Mobile broadband is rapidly making inroads into the entertainment segment. The tremendous growth being witnessed by mobile broadband networks is a result of the massive increase in capacity and improvement in quality of the networks and services they are offering to their customers. Keeping this demand in mind, AMD has recently introduced a range of Imageon media processors, which promise high-resolution and ultra-fast image processing, video of DVD quality and high-definition audio.
The AMD Imageon 2298, 2294 and 2192 media processors can assist mobile device manufacturers to offer modern multimedia features to the consumers rapidly and in a cost-effective manner. The unique combination of features in these next-generation media processors is aimed at offering mobile users and mainstream customers a multi-tasking multimedia entertainment experience that would be high in quality while being easy to use.
In a recent report, research organisation In-Stat stated that with the increased use of the mobile phone as a ‘personal camera’, combined with the popularity of video-sharing sites such as YouTube, consumer demand for anytime, anywhere video has gone up significantly. This provides network operators an excellent opportunity to recover their substantial investments in 2.5G and 3G mobile networks.
The high-resolution image processing feature supports camera functions up to 12 megapixels. They have video playback and recording function that could give users an experience similar to that they have while using a camcorder. With the high-definition audio function, the mobile phone could be turned into a portable music player. While the TV output function allows users to view photographs and videos on any projector or TV, the Mobile TV functionality enables users to view digital TV programmes while on the move. Apart from image stabilisation and echo cancellation, these processors also allow conversion of one format of video into another. The frame rate also could be adjusted for over-the-air messaging.
As the media processor is independent of the baseband (RF) functions, the flexible design allows manufacturers to upgrade to the latest multimedia technology within a short duration. In addition to reducing power consumption so as to give a longer life to the battery, the unique architecture also brings down the costs incurred in designing and does away with the need for ‘requalification’ of the baseband whenever a feature is upgraded. This would result in considerable savings in terms of time and money for the manufacturers. The AMD Imageon 2298, 2294 and 2192 media processors are currently available to manufacturers of handheld equipment. Mobile devices incorporating these processors are likely to be available from OEMs globally from next year onwards.
If you like this blog then Subscribe to this blog by Email
